For Mass Appeal, Try appealing to the masses.

By Christopher Petkanas
Anyone who did the “Bus Stop” under the palms at Le Jardin, the Times Square disco, will have no trouble recalling how Stephen Burrows bolted to fame in the early 1970s in a joyous, rainbow carnival of appliqués…
For more read on the NY Times here:
http://www.nytimes.com/2015/05/28/fashion/for-mass-appeal-try-appealing-to-the-masses.html?_r=0